I had no idea this thread was here, until now.
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Originally Posted by HarryT
I rather like the name. Has the implication of "firing" enthusiasm for eBooks.
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Originally Posted by Ditchleyportrait
as recognizable as "ipod" now. probably more so.
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Quote:
Originally Posted by grizedale
I disagree, I found it very interesting to see what folks once thought to the way it actually turned out...
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Very true on all counts!
I like the name - not love it, but like it. Its warm, friendly and cozy, like a good book. I can't see it being called anything else.