So when asked if they would buy a product that cost less than $250, but had the same features as one that cost $500, most of them would?
In other news, the sky is blue.
I'd take those figures as encouraging for Apple. More than half of prospective tablet buyers would be prepared to spend $200 more on an iPad than an equivalent Android tablet, and 69% would be prepared to spend an extra $100? That is brand value you can take to the bank.
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Despite the fact that Apple makes a lot of money on companion products like apps, music, and software
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They really don't, not in terms of total revenue, something less than 6% of Apple's revenue comes from the iTunes music/video/app/book stores.