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Some authors still prefer paper for their personal reading but are marketing to both paper and ebook markets. I'm sure some writers don't read hardcovers or mass markets either. There are now two ways to read and an author can't afford to ignore either one of them.
Of course, other than a post in the appropriate forum announcing their book, why would they be active in the MobileRead community? Perhaps to see what part of their market is interested in? To talk about books in general, regardless of which format their read in? Hmmm... That's all I can come up with.
I read on my iPod Touch, and I'm hoping for a nice Amazon 7in Android tablet in the fall. But I still mostly read on paper because I've got a backlog of books that I haven't caught up with and that were gifted to me at Christmas.
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