Quote:
Originally Posted by anamardoll
People wait in the heat to buy things that are on sale. 
If only Borders had figured that out BEFORE they had to have a Going Out Of Business sale. 
(I already said this, by the way. Hi.  ) |
I'm sorry; the last few posts you seemed fixated on the hours and the people waiting to get in, rather than any other reason, so I was addressing that.
I don't know why bookstores don't have sales -- they discount best sellers, but you can buy best sellers anywhere for cheaper than at dedicated book stores -- but they never have random sales on the rest of their stock. (Sometimes they do on their clearanced books, but no random sales that would make people drop in "just to see what is on sale this week".)
That is what they really needed to do -- encourage people to drop into their store and browse even when they aren't looking for a particular item that they can call up by name on Amazon.
I don't know that Borders had
anything that would bring people into the store on a whim -- I liked their children's area and would choose them over B&N because of it -- but as far as looking for an actual book, Borders was always my third place to check, after the local store and B&N. (I am not an Amazon shopper. I know it's weird to say on an ebook forum. I don't care what I use to *read* a book, but I want to hold the actual paper copy in my hand while I'm considering it.)