Quote:
Originally Posted by anamardoll
Ana reflects on the irony that Borders is going out of business while people wait in the heat to buy things.
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People wait in the heat to buy things
from a store that is running a Going Out of Business sale. They are trying to get their 10-40% off before anyone else takes the things they want. Also, Borders is only honoring the Rewards program discount until the end of July and gift cards have a limited redemption time as well; the sooner they get in, the better selection they have for the money they have to spend.
I don't believe that opening at 11 am on Sunday contributed to the decline of Borders, especially considering that on every other day they are open a full hour earlier and close an hour later than any other store around them. Also, since most stores that are not grocery or discount department stores don't open until noon on Sunday, their Sunday hours are longer than the others too.