Quote:
Originally Posted by anamardoll
You don't think big brands go based on tradition and inertia and "we've always done it this way"? Because that's ALL I see in the current big publishing house fights against eBooks as a new and scary medium that will cut into profits, encourage piracy, and end life as we know it.  |
Retailers are different beasts than the publishers. They know their business survives based on customer traffic. I mean, why else would so many stores start opening up on Thanksgiving day itself now, instead of just waiting till Black Friday? Retailers also have a chance to get in on ebooks, so it doesn't scare them as much. I mean, thats why there is ebook download kiosks in stores, and stores are pushing readers as well.