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Originally Posted by zelda_pinwheel
however (sorry about the off-topicness...), the fact that a big "mainstream" chain is carrying the 505 is probably good news for public awareness as well as easier distribution. i only wish it were a different chain (do you have other ones as big as that ?).
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The U.S. doesn't have other chains which are as big a part of the public consciousness as Walmart. It is huge on the radar of people who care about workers' rights and decent pay, it is huge on the radar of people who don't have much money to spend and want/need the lowest prices possible, and it is huge on the radar of people who want the convenience of one-stop shopping for groceries, drug prescriptions, clothing, electronics, etc.
The next closest as far as I can see is Target, which probably would suffer under the same close scrutiny that Walmart suffers under, as far as workers' rights and pay go. It's impossible to keep prices that low and not be underpaying someone (or a whole lot of someones) along the way. But so far Target has remained just outside the radar of the groups who love to hate Walmart.
So for the Sony Reader to be offered by Walmart really does place it potentially in front of the largest possible public.
So like it or hate it, Walmart is a huge presence.