Thread: Borders in USA to close
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Old 07-26-2011, 10:35 PM   #135
Boston
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Quote:
Originally Posted by Pinecone View Post
There are good and not so good small indie bookstores.

There are good and not so good bigger stores.

Patronize and support the good stores (regardless of size) and don't do business with the not so good stores.
That was exactly the point I was trying to make...if you enjoy spending time in a store (whether it be a chain or independent, a book store or not), you need to support it. The article I read interviewed customers in a store with high traffic...many told how they liked spending time there but never bought because they could get books cheaper on-line or read for free there. Likewise, we want to keep jobs/wages but buy where things are made cheaper.

One of the problems I found with Borders is that they acquired stores but didn't seem to go to a job integrating them into a brand. The footprint and setup varied widely. While I loved the setup at some of the stores, there were many that I wouldn't go out of my way for.
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