I do note, however, that it says:
Quote:
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Because the displays are so significantly brighter than competing techniques, they require less supplimentary illumination.
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(emphasis mine). This is clearly a "light emitting" technology which requires lighting, albeit less lighting than an LCD screen. It's not a "zero power"
static image technology such as eInk.
Reading the site, the impression I get is that this is technology aimed at applications like TV, mobile phones, etc. I'm not at all sure it would be good for a book reader because it is a "backlit" technology like LCD.