Quote:
Originally Posted by anamardoll
Also, the "oh, people only showed up to wait in the 100 degree heat because there was a SALE" argument doesn't hold water because it proves people will show up for a sale!!
That's the only time in that Border's history that I ever saw a store-wide sale advertised. When your FIRST store-wide sale is your Going Out Of Business sale? You deserve to go out of business because you don't know the first thing about marketing. As I say, it's frustrating. 
(And I want to reiterate that I don't WANT Borders to go out of business. Just that it's not surprising.)
(And regarding the power of sales: I just bought a Kindle book that I would NEVER buy regularly because I've already read it as an ARC and gave it a 3-star "meh" review. I was DONE with that book. But, oh look -- 99 cents on Amazon, and now my collection will be complete! 1-click buy. Sales are powerful things.  ) |
I would routinely get emails from them about sales. It wasn't an uncommon thing, they just didn't have a bunch of press for it like they have now.
Quote:
Originally Posted by anamardoll
In *my* experience, yes, people want to shop while they are out shopping. 
In seriousness, my husband and I do ALL our shopping in one day, on one trip, always on the weekend. (Friday, Saturday, or Sunday, depending on which day we have off that week.) If a store isn't open on those days, or isn't open during the hours we shop, we can't shop there. Period.
The amount of stores closed on Sunday mornings is, well, utterly silly in my personal opinion. I've already said that particular grocery store turns over several hundred customers in the early morning hours, but, eh, you want to ignore that and so did the Borders across the street. In all honesty, neither of us can prove our point. I'm just saying that there's a reason that we never shopped there and that reason is because it was rarely open when we were in the area.  |
That grocery store is busy, but how many other stores are busy then. Like I said, for my family's business, we stopped being open then because there just wasn't enough business to justify it. If we had people coming in, and wanting to buy, like during the week, we'd have been open. Friends who own or manage stores have had similar experiences.