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anamardoll · 07-26-2011, 02:25 PM

Also, the "oh, people only showed up to wait in the 100 degree heat because there was a SALE" argument doesn't hold water because it proves people will show up for a sale!!

That's the only time in that Border's history that I ever saw a store-wide sale advertised. When your FIRST store-wide sale is your Going Out Of Business sale? You deserve to go out of business because you don't know the first thing about marketing. As I say, it's frustrating.

(And I want to reiterate that I don't WANT Borders to go out of business. Just that it's not surprising.)

(And regarding the power of sales: I just bought a Kindle book that I would NEVER buy regularly because I've already read it as an ARC and gave it a 3-star "meh" review. I was DONE with that book. But, oh look -- 99 cents on Amazon, and now my collection will be complete! 1-click buy. Sales are powerful things.

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07-26-2011, 02:25 PM	#125
anamardoll Chasing Butterflies Posts: 3,132 Karma: 5074169 Join Date: Mar 2011 Location: American Southwest Device: Uses batteries.	Also, the "oh, people only showed up to wait in the 100 degree heat because there was a SALE" argument doesn't hold water because it proves people will show up for a sale!! That's the only time in that Border's history that I ever saw a store-wide sale advertised. When your FIRST store-wide sale is your Going Out Of Business sale? You deserve to go out of business because you don't know the first thing about marketing. As I say, it's frustrating. (And I want to reiterate that I don't WANT Borders to go out of business. Just that it's not surprising.) (And regarding the power of sales: I just bought a Kindle book that I would NEVER buy regularly because I've already read it as an ARC and gave it a 3-star "meh" review. I was DONE with that book. But, oh look -- 99 cents on Amazon, and now my collection will be complete! 1-click buy. Sales are powerful things. ) Last edited by anamardoll; 07-26-2011 at 02:32 PM.