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I think some of them are just completely clueless about market research, too. I have held the hand of a few authors who are just at such a basic level of savvy that I almost feel sorry for them. One author, I actually had to track her down through Facebook to leave her a message because she had no contact info listed in her profile, and even though she had a website, it had no contact info either. So I think a lot of them look before they leap and truly don't know how to conduct themselves, which is no excuse, really, but does perhaps explain.
It reminds me of the exercise video community. I have been to a few fitness conventions and people will say they want to make a video, and then you'll say 'great! have you been to [name of #1 exercise video site on the net] yet?' And they'll be like 'um, no.' And have they checked out the videos of [name of someone who is already making the type of video they describe]? No, not that either. They just get it into their heads that making a video is easy to do and is the path to fame and riches and glory.
The people who engage in this sort of marketing are the ones who six months from now will imho be writing their experiment off as a non-profitable failure and truly have no idea why. The more business-savvy ones who know how to market to a forum like this one (or, indeed, who have progressed far enough into market research to know we exist) have a better chance at actually making a profit.
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