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As an author who gets my income reported directly, and from the data of other indie authors, I can tell you iBooks maybe--with a huge stretch--has three percent of the ebook market. I'd put it at one percent (remember Steve Jobs claiming a third of the ebook market a year ago?) Maybe they're trying to be more competitive, but the protectionist attitude is one reason I've never purchased any Mac product (had to use them for work for a decade so I do have a basis for comparison). It will be interesting in the way this shakes out, but reading books doesn't seem high on the list at all for the iPad owners I know.
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