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Fountain soda is cheaper to produce than canned or bottled soda. I wonder why the customer always ends up paying more for it? Oh I remember now... it's because costs aren't always in a 1:1 ratio with value and price.
People can talk about what ebooks should cost until they're blue in the face, but the fact of the matter is... they will always cost exactly what the majority of people are willing to pay for them. They may get a little cheaper, but they're never going to get anywhere near their production costs.
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