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From my point of view, the Author's Self-Promotions board is like an outdoor market. When you have a thread, you have a little stall, and you're just one vendor out of the many. Should you have a stall? Yes. Should you be spending too much time there? No, just check up on it very once in a while and add new information like reviews you've received and stuff. But you should also promote your book in other ways.
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