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I like it; I occasionally find things I'd like to read, and I can browse over the past posts anytime. And before we had it, authors posted in Freebies/Bargains if they were having a discount, or sometimes in News or General.
An author saying, "Hey I wrote this come read it!" isn't the same as a recommendation from a more objective person, but it does give people a chance to decide if they want to investigate further. It also gives us a nice spot to remind authors that, if they're only selling on Amazon, they're missing out on many potential customer; the exchange-of-info can go both ways.
Some authors create an account for the sole purpose of dropping a book link. That's fine; if it's here, it's not disrupting anything else, and maybe someone at MR will be interested. If the ad is well-written, it might get commentary and turn up on Google searches. Other authors are regular forum participants, and this gives them a place to announce their new releases without interrupting other conversations.
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