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My apologies - I misread the page and thought that the £280 was for the raw machine, compared with £245 from Bookeen, but with Bookeen there's about £10 for shipping, of course, and you're supplying an SD card and mains adaptor; I guess that's worth another - what? £15?. Then you have postage, so you probably are pretty much breaking even.
I'll let my friend know (he's got one on order for his wife's birthday). It would have made the deal perfect if you'd been able to supply a case too - I know he wants one of those, and that will still have to come from Bookeen.
Unfortunately both my friend and I live in the NW, so out of reach. He's seen my Gen3, though, so doesn't need to see another one.
Apologies again for jumping to the wrong conclusion about your motives. Your prices are perfectly reasonable, upon reflection.
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