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'middlemen' such as Amazon will learn - to great disappointment - that software, ideas, and the published word cannot and will never be 'locked up' to exclusive use...
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I agree entirely with your sentiments but why limit blame to the 'middlemen'? I don't think DRM was initiated for the protection of the 'middlemen'.
Both Charles Dickens and Anthony Trollope complained openly about the ethics of American Publishing houses who frequently published works by European without paying them anything in royalties. Trollope referred to American publishers as 'pirates' in his autobiography, harsh words indeed. My guess is publishing houses feel the need to use DRM in order to protect themselves from customers who share their same ethics.
But then - its just a guess