Quote:
Originally Posted by elcreative
Sorry bookworm_girl but I wasn't clear... The person I responded to was UK based and I was talking about the UK ad campaign which was spread over several months and didn't use US celebrities but no-name actors as the reader was the point of the ads...
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No problem. The last question of carpetmojo's post was "Is it the same Stateside?" and that's what led to the confusion and what I was responding to.
It's interesting that the UK campaign was focused on the features of the ereader whereas our campaign was focused on testimonials of celebrities (which I didn't really find to be believable and convincing anyway). I find the difference in the US and UK Sony Style websites to be interesting too. I haven't looked at the UK site recently, but it also used to have more videos highlighting features and user interface with the device than the US website. The Kindle and Nook ads are also more feature-focused.