Quote:
Originally Posted by elcreative
Sorry bookworm_girl but I wasn't clear... The person I responded to was UK based and I was talking about the UK ad campaign which was spread over several months and didn't use US celebrities but no-name actors as the reader was the point of the ads...
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You're right that Amazon are conducting a major UK advertising campaign at present: I've noticed, for example, that they often have the whole back page of the "Radio Times". Sony did advertise their Reader extensively in the UK when it was launched here a couple of years ago, but they don't seem to be actively advertising at present.