Thread: Sony Preparing New E-Book Reader to Challenge Amazon
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Old 07-24-2011, 03:32 PM   #54
EatingPie
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Quote:
Originally Posted by readingglasses View Post
We think there will still be a market for dedicated readers as long as "tablets remain in the $500 price range,” Lubell said."

Totally wack. Not only bookstore sales clerks but even manufacturer reps present the tablet/pda/ereader as basically the same thing, with only software controls to distinguish. THE WHOLE POINT OF AN EREADER is the ELECTRONIC INK PAGE. An ipad has its software advantages, as does a blackberry. But sales clerks never talk about "just compare how easy on the eyes the eink is compared to a backlit lcd". I guess they figure most customers would be confused and then upset by having to "learn" something in the store. A cheap tablet really might crush all eink readers, not only because people wouldn't care about the difference but because the difference was never really marketed to them.

so maybe we'll all lose access to the eink technology to ignorant mass adoption of cheapo lcd screens, just because they can play games in color and watch youtube on a full featured browser.
Hug your readers tightly, people, they're on their way out.
This is a Sony-Takes-On-Amazon thread, but the proof is in the pudding... and the pudding is The Kindle.

Amazon still says its their best selling item ever. And there are millions of e-Ink devices sold every year. As long as there are buyers, there will be makers.

E-Ink is a tough sell... I agree with that and always have. It's hard to thrill people about a screen and a B&W one at that! I read technology sites that still don't get it. However, Amazon, again to the rescue! The hot-chick-reading-in-the-sun ad is a killer. And I swear as I typed this, a Kindle ad just popped on the TV where it was the 100s-of-books-on-a-device ad.

Amazon is the only bookseller majorly advertising, but they are doing a good job. It's the same message I sell whenever someone asks me -- and I bet, the same message most of us give when approached with the "what's that!?!" question: e-Ink is like a real book. But Amazon is doing it on a mass market level, and it's working.

-Pie
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