Quote:
Originally Posted by elcreative
carpetmojo, Sony did have a TV advertising campaign as well as adverts in the national press last year... not a lot I'll admit but they did have some...
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Sony had a series of ads for several of their products starring US celebrities such as Justin Timberlake and Peyton Manning. That was maybe a year and half ago or so. Blink and you probably missed the entire campaign. Here is the info on the Sony ereader campaign:
http://www.techflash.com/seattle/200..._campaign.html
On the other hand, the Kindle ads are very memorable and well done. Also, I am frequently getting advertisements in the mail from companies (like banks) that say buy our product, and we'll give you a free Kindle. I remember one of the ads was a lifesize image of Kindle 3 on the postcard. Barnes & Noble currently has ads on TV and in popular print magazines advertising their new Nook Touch.