Why do I hear some guy saying, "I'm going to pimp out your ebook reader by adding some shocks, spinners, and pinstriped flames"?
That said, I recognize the value of good packaging. Something that looks like crap makes you feel like not using it. Has anyone every tried green ketchup before? It may taste the same, but pond scum green is still entirely unappetizing. I do prefer the straighter lines of the Kobo though. It's clean looking, and easier to stack. Things that are too curvy are a sometimes more of a pain to stow away.