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Cover design is really important. I have split tested several covers for a couple of my books and it's quite surprising the difference a cover can make in terms of sales. From my experience, the best covers;
- Use 2-4 primary colors
- Large, readable font
- A simple picture or image that is not buried under text
That last point is the biggest mistake I made, and the one I see a lot of writers making with their cover design. Generally, you want to avoid putting text over a complex picture because it makes both hard to see clearly.
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