It's a site policy issue. For a site like this, I do understand that it's almost like free advertising and since this site caters to all book sellers, it could reek of 'playing favorites.'
But as forumer, I feel that if it had been news, then a greater number of people could have benefited from a good deal. Not everyone reads posts in the forum everyday, but many do glance at RSS feeds or come to the site for news or updates.
It's a balancing act, and it's your call.
Sale at Fictionwise is now over, hope TheLongshot and all others who miss the deal yesterday was able to get in their purchases before it's gone. I will probably not buy new books using credit card for awhile. Had over $100 worth of Micropay rebates to spend. And all those books I bought would last me awhile too, I am not too prolific a reader.