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I know one reason I bought at B&N more than Borders. The rewards program.
B&N picked up the very good B. Dalton reqards program when they merged/bought. Which I think came from the old Walden Books. Discounts on every purchase.
Borders had some wierd thing of having to have paper coupons (in this age) that they emailed to you (dumb). And they couldn't look up my account from my phone number, because they made a system that did not keep the area code???????
Just plain stupid.
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