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Oh, absolutely. In a way, the growing "Prove Yourself" market is more or less just shifting the "Sell Yourself" part of publishing from "Author to Publisher" to "Author to Customer", the latter of which is a LOT harder, believe it or not. After being knuckles deep in this a while, I understand why the old system survived as long as it did. Going it yourself just to prove you're worth publishing is a hard roe to hoe. But from a business standpoint it makes complete sense.
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