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Originally Posted by queentess
I would do the same thing in her position
Could see this coming a mile away. The final movie is now out (about to come out, as of when this was announced), so there's nothing left to get the fans all excited except 1. ebooks and 2. special all 7 movies dvd bundles.
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Actually, the new Pottermore site is going to offer more than just ebooks. There will be some new content, gaming and official fan forums. If you have kids who love Harry Potter, be prepared to pay out some more

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I agree with you, Ms. Rowling is a smart businesswoman, and she understands the virtue of keeping her franchise fresh and relevant.