My issue is, if it is a rental, then they need to charge me rental prices. They can't charge me $14.99 (i.e. full retail price) for something, give me LESS rights then I would have had with the physical product (i.e. I can't resell it) and then tell me that my continued access to it depends on their benevolence. If they want to go to an all rental and no owning scheme, fine, but they need to price accordingly then, just like the movie people do where a rental costs less.
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