OK - back to OP's original question, which was how to to this in reverse i.e. get FROM his HTML creation TO a fancy formatted ebook.
1. for publishing in epub format, all the things mentioned so far can be done in HTML / EPUB i.e. multiple fonts ( via embedded fonts) , drop caps, shaded backgrounds. much discussion & guidance re fonts in the sigil forum
2. for publishing via amazon i.e. in their mobi format, the tricks which mobi does not support would have to be done by creating images and then using img tags in html to reference them. calibre should convert that from html into MOBI
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