Which InDesign version are you using? There are different ways to make page breaks in InDesign.
CS3 & CS4: Divide your .indd file into separate .indd files. Create book from your .indd files and export EPUB from the book. Each .indd file means page break.
CS5: You can use paragraph styles as page breaks. You can edit this from Layout -> Table of Contents Styles. Add the paragraph styles for TOC and make sure those are level one in TOC settings. Then in EPUB export settings you can choose to use your TOC setting and by selecting "Use First Level Entries as Chapter Breaks" it will chop your .indd file wherever there are level one TOC paragraph style.
CS5.5: Almost the same as above but you can select one paragraph style to make page breaks in the EPUB export settings.
No need to play with HTML to create page breaks.
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