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I think whether the e-reader is available in a brick and mortar store is a big issue. If you have never owned an e-reader before, you don't really know what you physically want out of an e-reader: you see how some people say the Nook STR is too wide for them, while others like the width, some say the buttons on this e-reader are too easily pressed, others say the buttons on this other e-reader require too much pressure, some people don't like how the new Kobo doesn't have page turn buttons on the side, etc. Being able to touch an e-reader, especially for less-experienced e-reader users, matters more than being able to touch a laptop or a desktop computer, IMHO.
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