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Yes that is true Petrucci is is much easier for an author to sell himself but please rescongize there are several barriers that an author needs to get around:
1) Amazon is widely recognized as a retailer and even the computer neophyte knows to go to Amazon for most of their needs. It is much harder for a lesser known author to get recognized by perspecitive customers on the internet unless you are already one of the big name authors such as: John Grisham or Tom Clancey. Its easier for Amazon to move stuf becuase of their name recognition.
2) A lot of writters do not have the ability to construct a web site and to keep up with the maintenance of the site. It is true the for $5 a month Homestead will do that for them but not very many authros have heard of homestead.
3) Advertising of a web site and electronic books can be somewhat of a chanllenge for an author and for a fat cut of the profits Amazon will take care of the advertising of the web site.
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