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As someone who is an end user and not a creator of .pdf product - let me just say that I loathe pdfs, to the point where I will hesitate to open a pdf file. The interface is clunky, slow and takes forever to load, and the navigation is rarely put together in a way to be useful.
Maybe this is the fault of whoever put the original document together, but it's so common that I actively avoid pdf documents.
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