Quote:
Originally Posted by elcreative
But is the Bloomberg article pricing related to last gen prices, current gen prices or an invention as Sony themselves say... personally I prefer facts not rumours, insider stories, unattributed comments etc. Item price vs competition is a little difficult to make when rating facts against possible fiction... and one thing about the "rules of the market" is they aren't cast in stone and there are always exceptions... 
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One thing is for sure:
6" Pearl Kindle in the US can be had for $114 with wifi
6" Pearl Kobo can be had in the US for $130 with wifi and touch
6" Pearl Nook had be had in the US for $140 with wifi and touch
and the Sony?
5" Pearl Sony in the US for $180 with touch
6" Pearl Sony in the US for $230 with touch
7" Pearl Sony in the US for $300 with wifi and touch
This isn't rumour, it's reality. Sony is 102% more expensive than a functionally similar Kindle.
The rumour is Sony will provide a refresh of at least two existing eink models next month. Hopefully one of the refreshes will be price.