I think IP rights ought to be controlled at the most basic level: in the minds of the consumer. After all, if I pay an employee to develop a skill, or to work with some of my data, then they are violating my IP rights if they take that skill or knowledge to another employer. What we need is a way to apply DRM down to the core cellular level, perhaps with some kick-ass Sumerian word virus. That would make
an awesome book.