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1 Is there any kind of password protection on the device?
You can password-protect the whole device, but not the Store, or particular books on the account.
2 I understand that the web browser is wide open, no way to limit access. Is that correct?
Correct. It is clunky, though; no videos, does not work with all sites (works best with sites formatted for mobile devices).
4 Are the ads kid friendly? Are they targeted in any way? If they are targeted, what information is sent to Amazon for targeting?
The ads are for stuff like cars, Oil of Olay, etc, so far. You can specify some preferences from the Manage Your Kindle page. As far as we know, that is the only type of targeting.
5 Is the Kindle super easy (read too easy) to buy things with? Can the kids just go on and buy things if the Kindle is on?
If the Kindle is registered, they can buy books very easily (nothing else - only books). Some parent de-register the Kindle after downloading the books they want the kids to see. You do get an email for each purchase on the account.
6 There's some other apps and what not that can be installed, is there things that a parent should be conserned with?
The apps (so far) are all things like Scrabble, other games, and things like a Notepad app. Nothing violent or sexual.
There are basically no parental controls of any kind. Kindle was designed for adults.
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