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As a reseller of eBooks, our team at BooksOnBoard is very happy with Adobe's direction. They are paying attention to the end customer and seem set on implementing a product and successor products that will continue to improve the end reader's experience. We keep support going 7 days a week, primarily to help readers through many of the un-intuitive issues associated with downloading and reading books from the major publishers - all DRM. We have thousands of emails from new ebook readers about to pull their hair out from DRM issues, download issues, un-intuitive software, etc.
Bringing out a product centered around the epub standard for ebook - one the industry worked on for years - gives a lot of credence to Adobe - and hope to our support team. Having Nick Bogaty now on the Adobe team - the outstanding guy who worked in the trenches while exec director at idpf to bring the conflicting interests of the industry together around the epub standard - is further evidence of Adobe's commitment and concern for a win-win universe for ebooks. Our BooksOnBoard readers need simplification and improved means for getting e-content. Adobe is the most promising we've yet seen.
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