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The idea is that Amazon being a multinational company with hordes of lawyers and cash in bank accounts are in much better position to lobby for global rights than a poor student in Romania. Even as a country Romania has more immediate concerns than lobbying international laws. The unfortunate irony is that lack of access to books and information is hampering the development of those countries.
In other countries like India or Russia the government even tacitly approves piracy as a necessary step for country's development. That's their way of dealing with the problem but it is not true for the new EU members like Latvia or Romania. The EU deal is that piracy cannot be tolerated while the economy hasn't developed yet. The country might even still be banned from importing knowledge of new technologies from the US (as one US professor has explained).
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