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Old 07-10-2011, 06:24 PM   #11
fjtorres
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Quote:
Originally Posted by joepie View Post
I can't help but think that the big Four will surely want to stay on top and will somehow have to compete with innovation. New tech or improved software.
Bear in mind that three of the big four are more interested in selling books than gadgets, which means reaching more customers is more important than pilling on the features. The fourth has been pinning its hopes on hardware innovation only to go from industry leader to a distant third.

Ebook readers is looking very much like a business that follows Adam Osbourne's maxim:
"Adequacy is sufficient".

Adding features costs money, and in a market headed towards a "race to the bottom" cost reduction and software optimization is more likely than breakneck innovation. Considering the recent history of the Pocketbook line, I think you'll find more people interested in firmware stability and bug erradication than innovation.
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