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Many people may not even had heard of TOR.
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Highly doubtable. They release hundreds of books each year, some of those hugely popular even outside of speculative fiction (which they're most well known for), for example
Jonathan Strange and Mr. Norrell. They own both
The Wheel of Time and
Sword of Truth, both of which are multiple NYT bestselling series. They've also got a huge amount of books that have either been nominated or winners of the Hugo Award, such as
Ender's Game, Speaker for the Dead, Blindsight, Hominids, and
A Deepness of the Sky. To top it all off, they have ties with General Electric (via the SciFi Channel) to promote their books in the monthly SciFi Essentials line.
For their target audience, Tor is probably the best promoted and known publisher around.