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Any mention of homosexuality gives me the creeps, and I generally will stop reading when I come upon it. That's just the truth of the matter.
Any book with lengthy and unnecessary descriptions will drive me away.
Descriptions of a sex act will drive me away. (Good writers infer sex--bad ones describe it).
Using brand names really sets me off. Just tell me the guy bought a hamburger. Don't tell me it was a Burger King Whopper!
As some famous cop must have once said, "Just the facts ma'am." Keep the other junk to yourself.
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