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Here in Sapporo many people are readers, but as stated above many read on their mobile phones. Some of my Japanese friends have Sony 350s and 650s but they mostly read them at home and not on the street. I do not see many ereaders on my daily travels but I bike everywhere so do not see the subway crowd. I have seen a lot of people reading on Nintendo DS players. My take as far as ereaders go...... IF Sony would market an ebook reader emphasizing Manga content....Sales would be huge.
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