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Yeah, this just assumes you're already doing book events, be it on your own, or as part of a publisher's marketing effort. I started out doing events with my publisher and then branched out on my own after they "got my feet wet" so to speak, and I knew what to look for and expect from events. That's where this toolbox came from. It was something I figured out to do through my own experiences to make events go more smoothly.
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