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You're referring to book promotion right Steven? I have heard that publishers don't do as much promotion for a writer's book as one might think, and that it is often the writer themselves who has to do a good deal of it. Especially if they are a new writer as opposed to an established name author. I can see the logic. A new author is an unknown quantity whose book may or may not sell enough copies to make the expense of promotional materials worth while, which the established author has a following and their name will pull in the readers. And publishers are in the market to make $$ just like everyone else. Besides that if the author goes ebook right from the start there might not be a big publisher behind him/her in the 1st place. Thanks for the tips on what to put together for promotions.
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