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sonyreaderfan · 07-07-2011, 03:09 AM

Saw this over Fourth of July:

http://online.wsj.com/article/BT-CO-...04-702413.html

"Oodles of noodles nearly toppled one of the largest consumer electronic brands in the world in a new survey of the most valued brands in Asia.

MasterKong, an instant noodles brand, ranked second only to Sony in a survey conducted by TNS, a market research firm, of the most valued brands in China.

Sony also topped the rankings for Asia overall, despite losses of more than $3.2 billion over the last fiscal year and compromising the PlayStation accounts of more than 100 million customers in April when its network's security was breached."

What does this mean for their ereaders? For US, don't know.

But Sony have very big ambition for their ereaders in Japan. They want to be the #1 ereader in Japan. Seeing how in Japan people are willing to pay for intricate engineering and Japan brands (cf. no one buys Xbox in Japan), Sony has a good chance of sustaining the ereader market in Japan.

07-07-2011, 03:09 AM	#1
sonyreaderfan Groupie Posts: 182 Karma: 203167 Join Date: Apr 2011 Device: Sony Reader Prs 950, iPad	Sony #1 brand in Asia Saw this over Fourth of July: http://online.wsj.com/article/BT-CO-...04-702413.html "Oodles of noodles nearly toppled one of the largest consumer electronic brands in the world in a new survey of the most valued brands in Asia. MasterKong, an instant noodles brand, ranked second only to Sony in a survey conducted by TNS, a market research firm, of the most valued brands in China. Sony also topped the rankings for Asia overall, despite losses of more than $3.2 billion over the last fiscal year and compromising the PlayStation accounts of more than 100 million customers in April when its network's security was breached." What does this mean for their ereaders? For US, don't know. But Sony have very big ambition for their ereaders in Japan. They want to be the #1 ereader in Japan. Seeing how in Japan people are willing to pay for intricate engineering and Japan brands (cf. no one buys Xbox in Japan), Sony has a good chance of sustaining the ereader market in Japan.