I get most of my non-indie books through friend's recommendations, and I don't really look at much if it's coming from a friend I trust. For indie books that reached me without me knowing anything about the book itself...
1. Genre
2. Blurb
3. Sample (read at least 5 whole pages and skim if anything interesting happens after)
From those three, I try to infer when I'm probably in the "mood" for that book, with genre, pov character, tone, and setting being the main factors I look at. I like to switch it up. Even though I mostly read SF/F, I can't stand, say, reading two door-stopper epic fantasy books in a row. I also like to change up the tones--from light and humourous to serious and crapsack world, etc.
I also tend to a prefer a 50/50 gender POV ratio, which is hard to do in this genre, when everything's so dominated by male protagonists. I read books every week, and when I go for a month looking at fictional worlds through a man's eyes (regardless of the gender of the author), my next book would have a female protagonist.
So if you're an SF/F writer, I'm just one individual that's not necessarily representative of the SF/F reading audience, but I really wish there were more female protagonists in this genre. If you have a good one sitting in your mind, please write them. And don't feel the pressure to rewrite them as guys to appeal to a "wider" audience. There's enough white guys around in this genre. I need to sit in other character's brains. Reading about similar types of characters is like reading the same setting over and over again--it gets boring. I'm not sure what's the next time I'm gonna read space opera with a male dare-devil womanizing protagonist, or a epic fantasy with an angsty mage-type cloaked in black. I'm sure they can still be done well, they're turn-offs for me at this point.
Also, books with protagonists who are past their biological prime are interesting. Old people can be heroes too.
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