Apple policies
1) When recently synching or updating the OS I don't recall which, I was told I would have to accept new terms of conditions before proceeding. This was not the first time either with Apple. You buy a product under one set of conditions and then you are forced to sign changes to terms and conditions in order to maintain support for a product. And I don't believe changes to the TOCs are made for the benefit of customers.
2) Apple's current attempt to require other vendors to either delete their buy options/buttons (Kobo, Amazon, B&N etc.) or route through iStores with Apple receiving a significant cut of the profits.
I have been an Apple customer for many years - but no more.
Now the good stuff
Kobo's touchscreen, simple operation, small footprint yet generous reading screen, epub support, ability to read books bought through multiple vendors, Kobo bookstore and Kobo support as witnessed by reading posts in this forum.
So, started with growing frustration with Apple policies that appeared to me to have little or no concern for their customers but ended with the purchase of a new product I'm much happier with.