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Form Factor and the ability to add fonts.
I was on the fence and bought a Kobo and Nook STR. I had to wait on the Black Kobo I wanted. And that gave ne time to play with the Nook STR. I liked the Nook though I had a few complaints. The squareness of it and the UI with the intrusive storefront really bugged me. I had a nook classic (which I gave to my Dad) and have a NC which I like alot. I have a K3 but hate the keyboard it seems to take away from the illusion of reading a book and I feel like I am reading on a Speak N Spell. so that is reserved for the books that I bought in the past and for kindle freebies.
I Love the B&N ecosystem but despise their CC tied DRM. I was never impressed with the first Kobo but the the touch is sleek and sexy. It is the most book like experience I have had. And the awards kinda add a little fun to the mix.
The Nook and the Kobo match up in speed and refresh but I prefer the Kobo home screen and the desktop software. The only thing it lacks is the cover choices that B&N give you to make it your own. My wife now has the Nook STB and says it is her favorite reader. I would have to say, with the Kobo, I have not been this excited about a reader since my 505.
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