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It will depend on the books. Any book from most of the big publishers should be priced exactly the same no matter who you buy from as they can't be discounted due to agency pricing. As for the books that can be discounted Sony doesn't usually discount as well as Kobo, B&N or Amazon in my experience (although it's been a while since I've even looked at Sony's store at all). It's of course up to the individual retailer how much they're willing to discount.
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